Shantel R, CEO of Simple Beauty

Over the next few weeks leading up to NFTE NY Metro’s Youth Entrepreneurship Challenge (YEC) Semi-Finals happening June 4th, we will be profiling every student participating in YEC. Stay Tuned. Today, we are profiling Shantel R, CEO of Simple Beauty. 


Frustrated consumer, Shantel R, saw the damage of what hair dye could do to hair. Shantel is the CEO of Simple Beauty. Simple Beauty’s mission is to establish an all-organic, oil-based hair dye that will not only create a lasting, vibrant color, but also diminish any possible fear of damage and breakage. Shantel is currently a junior at the Business of Sports School (BOSS), and she wishes to continue to focus on building her business to be a big success.


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