Melissa R, CEO of Vera Natural

Over the next few weeks leading up to NFTE NY Metro’s Youth Entrepreneurship Challenge (YEC) Semi-Finals happening June 4th, we will be profiling every student participating in YEC. Stay Tuned. Today, we are profiling Melissa R, CEO of Vera Natural.


Melissa is a junior at the Academy of Finance and Enterprise. She is the CEO of Vera Natural, a company that creates all-natural, homemade body creams for both men and women. Vera Natural offers these nourishing and moisturizing creams at an affordable price using a unique formula of ingredients. Melissa has perfected this formula to give her customers the optimal outcome they desire. Melissa has taken numerous business courses that will allow her to successfully manage Vera Natural. Melissa hopes to one day expand her business by building a reputable brand and expansive product line that will attract more customers. Once Melissa graduates high school, she would like to study finance and international business at a prestigious university.


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